Client Overview

Product: Big Green Egg Grill
Industry: Outdoor Cooking / Consumer Goods
Objective: Improve online customer experience and reduce product returns using 3D scanning and augmented reality.

Project Summary

Warhorse Studios commissioned 3D.sk, a leading provider of human reference material and 3D scanning services, to capture high-resolution 3D scans of 70 unique characters for an upcoming title. The goal was to create photorealistic characters based on real actors, optimized for use in real-time game engines.

Objectives

• Improve online customer experience

• Reduce product returns using 3D scanning and augmented reality.

Challenges

Online customers often found it difficult to accurately judge the size, appearance, and fit of the Big Green Egg grill in their outdoor spaces. This led to:

• High uncertainty before purchase

• Increased return rates due to unmet expectations

• Limited engagement in the product page content

Solution

Using high-resolution 3D scanning, the Big Green Egg grill was captured in full detail, including surface textures, materials, and accurate dimensions. The 3D model was integrated into an AR (Augmented Reality) experience accessible via smartphone, allowing users to:

• Visualize the grill in their own backyard in real-time

• Inspect the grill from every angle

• Accurately assess size and aesthetics before purchase

Implementation

Using high-resolution 3D scanning, the Big Green Egg grill was captured in full detail, including surface textures, materials, and accurate dimensions. The 3D model was integrated into an AR (Augmented Reality) experience accessible via smartphone, allowing users to:

• The product was 3D scanned using a combination of photogrammetry and structured light scanning to ensure precision.

• The model was optimized for real-time mobile performance and deployed via a web-based AR viewer, compatible with most smartphones.

• Customers accessed the AR feature directly from the product page, with no app download required.

Results

After 3 months of implementation, the client reported significant performance improvements:

• Revenue increased by up to 70% due to greater customer confidence and engagement

• Returns dropped by 66%, as customers knew exactly what to expect before ordering

• 100% positive feedback from users who tested the grill using the AR tool

• Average time spent on the product page increased by over 40%

Client Testimonial

"Integrating 3D scanning and AR into our product page completely changed the game. Our customers loved being able to see the Big Green Egg right in their own space before buying — and it showed in the numbers. Sales skyrocketed, returns dropped, and the feedback has been overwhelmingly positive. This technology helped us build trust and deliver an experience that matches the quality of our product."
— Martin K., E-Commerce Director, Big Green Egg Europe

Conclusion

The integration of 3D scanning and AR visualization into the Big Green Egg grill’s online presence proved to be a game-changer. By enabling customers to interact with the product virtually, Warhorse (or the relevant seller/brand) was able to significantly improve sales, reduce returns, and enhance customer satisfaction - all without changing the physical product.